TOMMYLAND. If you follow as many fashion focused Instagram accounts as we do, your feeds and timelines will also have been dominated recently by the unveiling of the incredible 'Tommyland' on Venice Beach in Los Angeles, and what an unveiling it was! Not even the weather could dampen a spectacle of this kind.
Honestly, we had never seen anything like it, there were theme park inspired rides, a huge stage (on which the incredible Fergie performed), lots of little pop up shops, and of course, the HUGE runway! The goal was to put on a mini Coachella, and even our tickets looked like backstage passes! Everywhere you looked there way something going on, it was mind blowing!
Just in case any of you have been living under a rock, Tommyland was the most recent collaboration between the amazing Gigi Hadid and the American Megabrand Tommy Hilfiger. The venue was enormous, with over 3000 people in attendance, including all the biggest names within the Fashion Press and Social Media. Cameron Dallas, Lucky Blue Smith, Lady Gaga, Presley and Kaia Gerber all cheered on Gigi, Bella and Co. as they made their way down the mammoth runway.
The collection itself was classic Tommy, with a Hadid twist. The all American girl got a bit edgier this season, with killer ab revealing crop tops, leather trousers, and healed cowboy boots thrown in amongst beautiful floaty pieces, bomber jackets and oversized sports jumpers. The collection itself was available to buy straightaway, either online or in the pop-up stores dotted around the venue.
Creating a spectacle like this is no easy task, it takes vast amount of money, man power and dedication, which gives rise to the question of whether it is it worth it? Well, take it from someone who was there, it most certainly, definitely, was!
See more from the show, and shop the collection here: Tommy Hilfiger