When Radisson Blu first invited us to be part of the launch of their latest project, the Radisson BluPrint, we were super excited, but having never stayed in a Radisson Blu hotel before, had absolutely no idea what to expect. Unfortunately a couple of days before we were due to fly Bruce fell ill, so Eleanor stayed behind to look after him (don’t worry, he is completely fine now). The Radisson Blu Royal Hotel Copenhagen is one of the most iconic buildings dominating the Copenhagen sky line. Built by Arne Jacobsen (if you go to Copenhagen you will hear his name a lot) in the 1960’s, the hotel was unique at the time due to being designed inside and out by the same man. Jacobsen was responsible for everything in the hotel, from his iconic Swan and Egg chairs, right down to the cutlery used in the restaurants.
The hotel has been updated over the years (apart from room 606 which has been preserved in all its Jacobsen glory), but the quintessentially Danish design ethos has been preserved. As part of the Radisson BluPrint experience we were taken to explore some of the brands that have provided the classic Danish interior of the hotel, including the light manufacturer Louis Poulsen and the world famous chair manufacturer Fritz Hansen. It was such a treat to see first hand how these world famous brands function, and to witness their contribution to international interior design.
The Hotel itself is beautiful and although it still maintains a 60’s vibe, it is anything but dated. The rooms are large and extremely comfortable, with beautiful views over looking the city. Location wise it is perfectly placed, with some of the city’s major landmarks being within walking distance. On the Wednesday night we were invited, along with the international press, to witness the grand unveiling of the Radisson BluPrint which, as well as being a wonderful evening, also revealed how ahead of their time Radisson Blu are. These days, thanks to mass tourism, big chain hotels are often impersonal, cold and quite frankly, pretty boring. The modern day traveller wants more from their hotel, they want to feel like they are part of the area they are staying in, hence the rise of what are known as ‘boutique hotels’.
As a chain hotel, Radisson Blu need to keep up with the compassion, and we feel they have come up with the perfect solution. Over the course of the next decade they are going to invite local artists, designers and interior designers to provide ‘home touches’ to the worldwide Radisson Blue hotels. Not only are they stripping back the formal, almost business like feel of some of their hotels, they are tailoring the interior design to the local culture, providing their clients with a much more personal, and essentially local, experience. The scheme will take a while to implement as there are 420 hotels in 74 countries but after seeing the BluPrint we are sure it is going to be a huge success.